51.9 % of Marketers Choose Video As Content With The Highest ROI

Today we’ll take a look at step 1 of 7 to producing videos that will help you generate leads.

Step 1 begins with understanding your buyer persona or simply put, knowing who your customer is. If you don’t have a deep understanding of your customer and their specific needs, how can you produce video content (or any content for that matter) that speaks to them? This is not a step you’ll want to skip. Check out this post What Is A Persona And Why Every Audio Visual Company Needs One to get a better understanding of this concept.

In this Vlog, you’ll learn:

1. How to identify a buyer persona
2. Managing multiple buyer personas
3. A real-world example
4. Why creating relevant video content is important
… and more!

Video #2 is one of the most important steps. Make sure you don’t miss it! Get complete access to the entire series.