Mar 21, 2016 | Marketing, Sales
We’re often asked, “How do I measure the ROI of social media?”. This is an excellent question. In order to ensure that you’re not only measuring ROI but also maximizing your efforts to get the highest return, it often requires some Q&A to...
Mar 17, 2016 | Marketing, Sales
Inbound marketing is all the rage this year and really has been for the past few years. However, according to Kathleen Booth, CEO of Quintain, the adoption rate for tech companies is considerably behind other industries. The State of Inbound report by Hubspot shows...
Mar 12, 2016 | Marketing, Sales, Video
Despite the ever-growing popularity of social video content being consumed online, and the benefits it holds for brands, some companies have yet to take advantage of this powerfully simple technology. They are considered part of the late majority (according to The 5...
Mar 9, 2016 | Marketing, Sales
As a sales and marketing professional, if you’ve ever felt like you were putting in a lot of hard work to prospect and generate new leads but at the end of the day the return you were seeing was not a true indicator of your efforts, then this post is for you....
Feb 29, 2016 | Marketing, Sales
If you’re anything like most marketing and sales professionals trying to figure out the right combination of strategies to yield the best results with online marketing, you’re not alone. It seems like every other month another social media platform is...
Feb 26, 2016 | Marketing, Sales
Cold prospecting is not an activity that any salesperson looks forward to unless they have an appetite for rejection and hearing the word no. In addition, most consumers are turned off by cold emails, interruptive phone calls, and uninvited visits. The all-to-common...
