Sep 9, 2017 | Marketing, Video
51.9 % of Marketers Choose Video As Content With The Highest ROI Today we’ll take a look at step 1 of 7 to producing videos that will help you generate leads. Step 1 begins with understanding your buyer persona or simply put, knowing who your customer is. If you...
Apr 9, 2017 | Technology, Video
This article first appeared on The Huffington Post Audiovisual (or AV as it’s commonly referred), has two primary ingredients: audio and video. And yes, while it does encompass so much more, we’ll focus on the visual side of this ever-changing industry....
May 4, 2016 | Marketing, Video
Videos are all but taking over the internet. Almost 79% of US internet users watch online video. Of those, mobile-based consumption accounts for over 117 million viewers. The numbers don’t lie. Online video viewership is on the rise and shows no signs of slowing...
Mar 12, 2016 | Marketing, Sales, Video
Despite the ever-growing popularity of social video content being consumed online, and the benefits it holds for brands, some companies have yet to take advantage of this powerfully simple technology. They are considered part of the late majority (according to The 5...
Feb 10, 2016 | Marketing, Sales, Video
Sales and marketing teams that are serious about increasing leads and sales must first produce regular (and relevant) content on a consistent basis. Educating and providing value that is focused on customers rather than sales is customer-centric marketing. By now,...
Feb 3, 2016 | Marketing, Video
It’s become very apparent over the last couple of years that social media video is poised to dominate the internet within the next few years. Studies have shown that by 2017 over 74% of internet traffic will be made up of video. Couple that with the fact that...
