The InfoComm show is upon us yet again. With attendance numbers over 40,000, it’s the perfect opportunity to get social, meet new people, and generate buzz for your company. With so many brands using social media during the event, it’s harder than ever to grab the attention of your prospects, customers, and anyone else who could benefit from your message.
So, what can brands do to generate enough buzz to not only get noticed but start conversations that continue long after the show has ended? Here are some useful strategies to get the most out of social media and create buzz for your company.
JOIN THE #HASHTAG REVOLUTION
There are a few key Twitter hashtags that your company should be following at InfoComm16 to be a part of the conversation.
#InfoComm16 The official hashtag for InfoComm 2016. If you want to stay in the know, this is THE tag to follow.
#AVtweeps This is one of the most popular hashtags in the AV industry and is definitely one you’ll want to keep up with during the show and long afterward. In fact, be sure to grab your sticker at the AV Nation booth!
#AVselfie Want to be featured in a video? Tag a picture of yourself or your peers with this hashtag and you could be featured in a must-see musical parody.
#AVhashtags Gamification comes to the industry via this hashtag featuring a weekly game you can play with your peers.
Hashtags from some of your favorite manufacturers are on the rise. Follow them as they provide offers and surprises that are only available at the show.
The key with hashtags isn’t just following them to stay up to date on what’s happening. Participate. Hold conversations. Be social. The more active you are in the hashtag revolution, the more buzz you can generate for your brand.
POSE FOR THE CAMERA
Social media is the playground for image and video sharing. After all, who doesn’t like a good visual?
Just about every social media platform is photo friendly and there’s virtually no limit to how often you can post. In fact, your company can garner extra attention by holding photo contests and awarding cool prizes to the winners.
Photos don’t have to be pre-staged. In fact, some of the highest shared images are totally unplanned. But don’t let that stop you from showcasing that group photo that includes your whole team. After all, many of us are only together in one place, once a year.
Video has quickly overtaken text and images as the preferred content type on social media. The incentive for using video is clear… internet viewers want it! So, have some fun with it while at the show. Post video clips with your brand interacting with the latest and greatest in our industry. Create mini news-bytes that keep viewers informed. Get creative.
Behind-the-scenes content, selfies, live Facebook videos, and random acts of smiling are all good ways to promote your brand and create that extra bit of energy during the show.
PROMOTE A SOCIAL CONTEST
Las Vegas is a city where people come to win. Increase their odds by offering a contest on social media.
Social media contests are a great way to drive traffic to your booth and increase signups. Offer something interactive, such as a scavenger hunt with clues on different social media channels that steer players to different locations to collect prizes.
If you want to capture attendees that couldn’t make it to your booth, do a drawing with electronic business cards uploaded to social media where the winner only has to be present to win. Giveaway casino chips as prizes or other cool Vegas related mementos.
Lastly, everyone loves a good mixer. Promote your brands happy hour or power breakfast with social media to drive foot traffic back to your booth where you can start the conversation. Find additional inspiration here.
With so many different social media platforms available, options are unlimited in terms of what your company can do to generate buzz. Get creative. Think beyond the norm. Be social. Do something extra cool that attendees won’t soon forget.
The buzz you generate at this event can pay dividends for years to come. We look forward to seeing and participating in some of the social media activities at InfoComm16. See ya in Las Vegas!
Check out this guide and see how social media can also help you close sales after the show.