Inbound marketing is all the rage this year and really has been for the past few years. However, according to Kathleen Booth, CEO of Quintain, the adoption rate for tech companies is considerably behind other industries.

The State of Inbound report by Hubspot shows that Companies are 3x as likely to see higher ROI on inbound marketing campaigns than on outbound. So, with these odds, why are more tech companies not adopting an inbound methodology?

Image Courtesy of Hubspot

We’ll share three case studies that’ll prove why inbound is a viable alternative to traditional outbound marketing.

Industry folks know the name but for those unfamiliar with the big players in unified communications, ShoreTel is one of the largest providers of cloud, premises-based and hybrid business telephony and unified communications (UC) solutions.

Shoretel was searching for an all-in-one marketing solution that met their needs as an enterprise. They wanted an innovative solution that fit their inbound marketing initiative.

Since taking an inbound marketing approach, ShoreTel has seen a 60% increase in organic search traffic, a 36% increase in leads and a 110% increase in qualified leads.


Lucid Meetings is a web-conferencing software platform that helps groups pursue their goals through online meetings that are more productive, more efficient, and more rewarding.

Lucid faced fierce competition in the web-conferencing space and needed a way to stand out in the competitive landscape. Lucid adopted inbound methods to create content, promote its brand, and monitor progress.

As a result, they were able to create targeted blogs, offers, and e-books and collect details about the effectiveness of their individual efforts and marketing activities as a whole.

The result. In six months, the firm increased its organic website traffic by 763% and boosted downloads of its e-books by as much as 40%. In addition, the number of prospects that converted to trial users increased 226% as well, creating a surge of new business momentum.

Read the full report HERE.

Mimio is a global leader in interactive teaching technologies. They provide innovative and affordable hardware and software solutions to meet the needs of today’s top educators.

Mimio was looking to generate qualified leads for their sales team, and to be seen as a thought leader in the educational technology field.

According to a Hubspot case study, posted blog content has changed the way they communicate with customers. Mimio attracts their target audience, educators, with a blog focused on trends in educational technology and curriculum.

Featuring a combination of their own writing, guest articles from industry experts and customer case studies, the blog has helped them generate a surplus in new leads each month.

Watch the video and hear about it in their own words…

So the answer to the question, “Does inbound marketing really work for tech companies?”, is a resounding Yes! In fact, these case studies are just a small sample of success stories. Every day more and more companies are adopting the inbound methodology, yet the tech sector lags behind.

The time to embrace inbound in now. Outbound marketing cost more and the ROI is measurably less compared to inbound. If you’re considering an inbound strategy, the odds are in your favor. And for those who have no intention of abandoning traditional marketing, inbound is the perfect sidekick to outbound campaigns.

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