Making The Case for Content Marketing
Content Marketing has proven to be one of the most effective forms of acquiring quality leads in recent years. Unlike traditional outbound marketing, content marketing focuses on attracting buyers to your business based on producing helpful, relevant content that is made available to them when it’s needed most. By aligning your content with your customer’s needs, it naturally attracts your ideal prospects, enabling you to generate more leads and convert them into sales.
ATTRACT
Getting the attention of complete strangers and converting them into frequent visitors is what this stage is all about. We’ll develop content based on where your prospects are in their search for a solution and keep it relevant to the specific information they’re searching for.
Content assets such as your website, videos, and social media accounts will be effective at this stage.
CONVERT
Visitors at this stage are typically researching solutions to a problem. The magic begins to happen when they start to uncover information specific to their needs as they navigate your website or social media channel. Purposeful content on landing (opt-in) pages provides a natural way to collect lead information easily.
Content resources such as case studies and informative webinars are useful at this stage.
CLOSE
The only thing that matters at this stage is turning leads into sales. Your buyer is ready to make a decision and they are comparing you with other solutions providers based on their research. During this stage, it’s time to leverage tools like lead scoring, CRM integration, email and phone calls.
Our team will work with you to automate this process and use in-person consultations and product demos to close the sale.
DELIGHT
There is nothing better than a happy customer who freely promotes your product or service to others. This is exactly what you can expect when you’ve delighted your customers through their entire buying process. In turn, provide them with special recognition on social media, featuring their project in trade publications, or through traditional thank you cards and token gifts.
Lastly, follow up with a survey to see what you can improve on. You will reap the benefits of a long-lasting relationship.
